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Wen Ken Group
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Wen Ken Group : ウィキペディア英語版
Wen Ken Group

Wen Ken Group is a family-owned group of companies and one of the largest Traditional Chinese Medicine companies in Southeast Asia.〔"Best Company Award." ''Healthy Times'' Issue 48 Oct-Dec 2011: 19. Print.〕 As a family business, the group has seen 3 generations and 5 successions. Founded in 1937 in what was then the colonial Malaya, Wen Ken Group specialises in the research and development, production and marketing of Traditional Chinese Medicine, Natural Medicine, Pharmaceuticals, Over-the-Counter (OTC) drugs and health products. In recent years, the group has also gone into the production and development of functional food and drink products. In general, the group's products are distributed to more than 20 countries around the world including India, Australia and Turkey.〔
Wen Ken Group consists of the parent company, Wen Ken Drug Co. Pte Ltd in Singapore, and 20 other subsidiary companies located in Singapore, Malaysia, Indonesia, Hong Kong and the British Virgin Islands respectively. The subsidiary companies practically function as independent business components and each specialises in one of the following fields: (i) Brands & products, (ii) Manufacturing, (iii) Marketing, Distribution, Wholesale & Market Maker, (iv) Investments & Properties, (v) Intellectual Property and (vi) Services. Wen Ken’s existing factories and offices in Southeast Asia occupy a total land area of more than 40,000 square meters, hiring more than 1,000 employees.
==History==

Wen Ken Group originated as a modest enterprise in 1937.〔Wilmot, Elizabeth. "Four Families, Three Legs and...ONE 'COOL' COMPANY." ''The Straits Times'' Singapore 03 Dec 2008: B20. Print.〕 The four founding members, Foo Yin, Chan Seng Koon, Chong Tang Seong and Foo Yew Ming helmed from the Northern part of China and were part of the mass Chinese emigration movement to the Nanyang (Chinese: 南洋; pinyin: nányáng) region in the early 20th Century. In those days, many of the early immigrants to the region were susceptible to common ailments such as coughs, heatiness, headaches and skin rashes as they strove to adapt to the searing tropical climate and long hours of labour under the sun.〔"muse gallery." ''BeMUSE'' Vol 3, Issue 4 ISSN: 1793-5261 Oct-Dec 2010: 11. Print.〕 As basic health care was not easily available to the general masses before the 1940s, a trip to the medical clinic was hardly an option for these immigrants who survived on meager salaries.〔 Having observed this, the four friends decided to market their own traditional recipes of medical remedies in the hope of catering to the basic healthcare needs of the masses at affordable prices.〔 The group launched the Three Legs Brand which concentrated on four main products: Three Legs Cough Relief, Three Legs Cooling Water (to relieve body heatiness), Three Legs Headache Powder and Three Legs Tinea Skin Solution.〔
With the end of WWII in 1945, the economy in the region began to pick up. The bourgeoning demand for the Three Legs Brand products prompted the group to shift their production from the small shophouse in Singapore to a new factory in Johor Bahru in order to increase the scale of production.
In the 1950s, the 2nd generation directors successfully took the Three Legs products to beyond Singapore and West Malaysia, establishing the brand in East Malaysia, Brunei and Indonesia. In 1968, a second manufacturing plant was set up in Petaling Jaya, Malaysia, solely for the production of the cooling water.〔
In the 1980s, an automated manufacturing process using the latest technology was implemented, enhancing the efficiency and quality of production. In late 1980s, the company started packaging its Three Legs Cooling Water in plastic bottles instead of glass bottles.〔 This new lightweight packaging led to a huge increase in the sales of the cooling water. Around this time, the Three Legs Brand also started its licensing and joint venture operation in Indonesia with PT Sinde Budi Sentosa.〔

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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